![]() The customer journey is often visualized as a customer journey map or flowchart, with different stages and customer touchpoints along the way. This can include everything from initial awareness of a product or service, to research, purchase, and post-purchase engagement. It encompasses all customer touchpoints and interactions with the industry, including marketing, sales, customer service, customer feedback, and support.Ī customer journey is the series of interactions and experiences that a customer goes through when engaging with a company or brand.
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